has been around since the ‘90's so it's certainly nothing new
however due to the sharp upward curve of mobile phone usage in
Australia (and globally) and the rise of SMS marketing services,
business owners and marketers now have a powerful new method of
10 Reasons Why Marketing Insiders Are Turning To SMS Marketing
#1. People Respond To Text Messages Instantly
The longer it
takes for people to respond to your marketing the less likely they
will result in a conversion. For example, on average it takes about 2
days for a recipient to read an email but for SMS it takes (on
average) around 90 seconds.
#2. High Open Rates
Marketers spend a
lot of time testing headlines, subject lines, images etc. so they can
increase the number of people who open their marketing message
because they know that if they can double their open rates then they
can increase sales.
SMS is one of the
very few channels that allow marketers and business owners to achieve
at anywhere between 82.1-98% open rates - this is a massive
competitive and sales advantage to those who are using only email
#3. Super-High Response Rates
It's not enough
to achieve high open rates, you still need to be able to get the
person to click on your link so they are exposed to your offer. While
you can expect to achieve roughly 2% with paid advertising and 4.1%
with email marketing.
achieving up to 30% click-through and when you combine the open rate
along with the high click-through rate you have a powerful traffic
and conversion tool at your disposal.
#4. SMS Delivers High Quality Leads
leads are good but they are still at the top of the marketing funnel
and require nurturing before they become sales-qualified and can be
given to the sales team as a quality lead.
SMS leads tend to
be a lot closer to making a buying decision because the level of
commitment is higher when you give someone your personal mobile
number. Although you won't receive as many leads, they will
typically convert much faster.
#5. SMS Marketing Is Cheap
For only a few
cents per send, you can get your message into the hands of a highly
engaged and pre-sold list of customers. Although email is cheaper
than SMS it is also less effective with roughly 80% of your list
never opening your email promotion.
#6. No SPAM
One of the secret
reasons online marketers love SMS is that there are no SPAM
algorithms to crush your delivery rates - did you know that email
has over 400 trigger words that when used in specific combinations
will either block or send your email to the SPAM folder?
SMS has a 100%
delivery rate which means your customers will receive your text
messages every time unless they change numbers or have been out of
mobile coverage for a few days.
Everything new at
some point was effective at grabbing our attention, the first emails
were opened almost instantly but now that has changed, social media
alerts, push notifications, now Facebook messenger has very good open
rates but like all of the other channels before it, people will start
to ignore messenger too.
After more than
two decades SMS is still able to steal our attention because it's
such a personal channel whenever we receive a text message we need to
know who sent it.
know the critical importance of having segmented customer lists. The
reason being is that it increases message to market relevancy and the
generally speaking, the higher the relevancy the higher the
SMS allows them
to do the same when potential customers subscribe they can be
automatically added to specific customer lists for following up on
with highly targeted promotions.
marketing campaign takes a while to piece together; PPC campaigns
require keyword and competitive research, copywriting, bid
adjustments etc. Email requires copywriting, design, coding and
proofing, etc. an SMS marketing campaign is simple, write out a short
message, select your recipients, test any links and click send!
Improve Channel Performance
strategy that marketers are using is “powering up” the
performance of their other marketing channels. For example, if you
have an important email promotion or company newsletter being sent
out you would follow up with an SMS blast reminding your list to read
that email - this instantly improves email open rates.
strategy can be used to improve webinar and trade show attendance,
remind prospective customers about sales presentations, remind online
shoppers that they didn't complete their purchase.
areas inside your business where it is necessary to grab attention
you can deploy text message marketing.
Online SMS -
online SMS in 100% cloud-based which means there is nothing to
download or install just log into your account and start sending
alerts, reminders, SMS
marketing promotions and more.
Auto-Segmentation - capture buyers when thinking most about
purchasing a product or service like yours and automatically place
them into relevant contact groups for you to follow up on later with
relevant SMS promotions and messaging.
Auto Opt-Out - giving subscribers the ability to
unsubscribe at any time is not only an SMS best practice but
depending on where you live may be required by law. Once you set up
a new SMS group you'll be able to add a special opt-out code at
the end of each SMS message where the subscriber can opt-out
automatically from your list.
Scheduled Reminders - If you need to send out an SMS
instantly you can, but most of the time you'll want to book these
in for later using our simple scheduling system. Have our system
send out your SMS messages based on time, the day of the week, date
or a combination.
Email to SMS
- did you know that you can send SMS messages right from your
favourite email program? Log into your email account, write out an
email and our platform will convert it into a text message and send
it off to one or more mobile phones as a text.
Delivery Reports - whenever you send out a text message
you'll receive a report on find out who received your text
International Texting - texting overseas is easy since we
use all of the major overseas carriers allowing you to stay in touch
with friends, family, and customers overseas.
Unlimited Group Contacts - chances are you have different
groups of people you wish to send text messages out to like friends,
work colleagues, family, and different customer segments. Create as
many contact groups as you want.
Integration - our SMS platform can easily integrate into
your existing software allowing you do everything from one familiar
Gateway - 160 uses the best technology to guarantee fast,
secure and reliable delivery.
Why Our Clients Use 160.com.au
Thousands of Australians currently rely on 160.com.au's online
texting platform to reach and connect with friends, family,
customers, clients and members both locally and internationally and
while everyone's needs are different they frequently give us feedback
for the following reasons:
Highly Secure - We take privacy seriously which is why we
invest a lot of money in keeping our system inside a highly-secure
offsite datacentre which is monitored 24/7. We also have high-grade
encryption technology to keep user conversations private.
Australian Support - Our headquarters exists in the heart of
the Sydney CBD where we take your calls from 9 am to 10 pm Sydney
100% Delivery Guarantee - Sometimes SMS messages don't get
through for example when a person has their phone turned off, or
they are out of range or even if they've changed their mobile
number. If this happens, our system will keep trying to send the
message over 72 hours and if it's still not able to get through the
credits are added right back into your account.
Credits Never Expire - Once you purchase SMS credits there is
no time limit on when you need to use them, these will remain on
Integration Into Existing Software - Our platform typically
used by businesses and organisations that have existing customer
management software and through our platform can connect our SMS
solution into their current software.
Easy To Use - We've based our bulk SMS platform on
simplicity, it's easy to set up, and it's easy to send out SMS
messages - it is designed for people who need a straight-forward
method of texting without all of the shiny stuff.
Long-Standing - We've been around for over ten years making
us one of the first bulk SMS services in Australia.
No Monthly Fees - there are no monthly or hidden fees. We're
a 100% prepaid SMS service so you only pay for SMS bundles as you